We speak from the result, not from the objective.

The complete system is transferred.

Brief: train its teams in how a brand is built, by division, department and customer type.

Range

Six families: collection, catwalk, accessories, fragrance, make-up and lifestyle

Mix

50% main collection with quarterly renewal · 20% special collections · 15% app exclusives · 15% capsules

Channel

Web, own app and flagship in Dubai

Areas

Product · Marketing · Sales and customer service · PR and brand experiences

Execution

8 weeks

Margin is corrected in the cost, not in the selling price.

In 2023: 16,000 units, a single supplier, blocked repeat orders and sales tied to campaign peaks. Growth was outpacing the structure meant to sustain it.

Volume

From 16,000 to 135,000 units between 2023 and 2026

Margin

From 49% to 65%, net across the full collection

Hero cost

From €12.50 to €8.50 (−32%), with the retail price unchanged at €39.90

Suppliers

From 1 to 7

Channels

From 1 to 4: web, own store, domestic and international wholesale

Range

Six families by the end of 2026. The hero falls from 62% to 30% of units

Closing

September 2026: team trained and suppliers secured until 2029

The brand is projected before investing.

Brief: a brand with a limited range wants to know how far it can go if it opens up its product and runs its own spaces.

Delivered

Product, channel, space and narrative

Coherence

A single reading of the brand, from the root and projected five years ahead

With identity resolved, expression follows.

Fashion and interior design in a single universe. Once the vision and the structure were decided, AI gave it form and image.