Where is your brand breaking?
Six signals. Tick the ones you recognise. What comes back is a reading hypothesis, not a diagnosis.
You ask three people on your team what your brand is and get three different answers.Identity
Your collection grows every season. So does the surplus.Product
You discount out of habit and no longer know your real price.Price
The customer who buys is not the customer you created the brand for.Positioning
You sell in places that do not match what your brand claims to be.Channel
You have to explain your brand because the product does not explain it on its own.Narrative
None ticked
Tick the signals you recognise.
Each signal corresponds to one of the six layers. Ticking them opens a hypothesis about where to look first. Confirming it means testing product, costs, history and channel.