LAB · Artificial intelligence

AI speeds up the process. It does not decide.

In LAB the tool gives the direction a visible form: collection, product, editorial and space projected before committing production or investment.

It amplifies those who have criteria. For those who do not, it produces more volume of the same problem.

Concept visualisation

You arrive at the shoot, the sample range or the collection with the direction already decided and validated.

Where it applies

Swipe through the four territories

Rail with a complete collection in earth and green tones
Collection Direction, palettes, silhouettes and proportions validated before the first physical sample.
Grey jumper with embroidered floral appliqués, product render
Product Product renders that cut sampling rounds: less back and forth, faster decisions.
Two embroidered looks from the same collection, in the countryside at sunset
Editorial Brand universe and creative direction projected before the photo shoot is produced.
Wooden shelving with objects, beside an arch open to the sea
Space Layout, material and light projected before committing building work or furniture.

Where it works: on the cost of sampling and campaigns, and on decision time. Savings are measured against the real spend of the previous season.

The criteria come from twenty years leading product, buying and brand. Not from the tool.

A projected image is identified as such. It is never mistaken for product, campaign or space already produced.

A tool without criteria produces options. Criteria without a tool produce slowness. Together they produce a system.