How we work

It is read, assessed, built and transferred.

LAB defines the vision. METHOD turns it into structure and checks that it holds. The same system, two engines.

Wooden rail with the collection arranged by tone, from camel to olive
What is made
How it is told
Wood-panelled retail space with rails, a central island and a window onto the mountains
Where it is sold
The tools, in the order they are used
Six layersWhere a brand is read: identity, product, price, positioning, channel and narrative. A decision in any of them moves the other five.
AssessmentBefore it comes in, a proposal must be able to explain which identity it answers to, what function it serves and what effect it has on the rest of the system.
Four phasesDiagnosis, architecture, projection and implementation. In that order: each one needs the previous one closed.
Four directionsProduct, buying, brand and marketing. They are not four departments coordinating with each other: they are one direction spread across four fronts.
ResultThe system operating and the team deciding with its own criteria. The work ends there, not at the handover of a document.

Product, business and brand under one direction.

Clients · Europe and LATAM